International Women's Day: This is Midlife by Design, Not by Default
A 10-second chorus of midlife women choosing their next chapter on purpose.
International Women’s Day always makes me pause, not in a performative, hashtag kind of way, but in the quiet way. So this year, I invited midlife women to send a 10–15 second video finishing this sentence:
“This is Midlife by Design, not by default, because…”
And what came back was exactly what I hoped for: honesty, power, tenderness, clarity. Not polished soundbites, but real voices. A reminder to women everywhere that midlife isn’t a crisis, it’s a turning point, it’s the moment you stop living on autopilot and start choosing your life on purpose.
Here’s the compiled video featuring these incredible women: Jessica Dickson, Grace and Grit Letters, Csilla 🌹 Feminine in midlife 💃, Lisa Hills, Lena Mintz, The Menopause Larder®, The Perimenopause Doctor, Risa August, Nat Sang, Amanda | 40 & Zero F’s, Diane ~ Healing Sounds 🎧, Lynn Power, Susan Campbell, Erin Snow, Kath Cheng|Her MidWay and Joanna Staniszewska.
Watch it, feel it, and if one line lands in your chest… let it. That’s the point.
Midlife by Design is more than a phrase to me; it’s a movement for women who are done living by default and ready to live by choice, with intention, beauty, and self-trust at the centre.
My mission is simple: to help midlife women come home to themselves, rebuild their energy and confidence, and redesign a life that feels honest, spacious, and deeply theirs across health, identity, relationships, purpose, and quality of life.
If you’re reading this and you’re in the messy middle, questioning everything, feeling tender or wildly awake, let it be enough to know you’re not behind, you’re becoming. Trust your timing, trust what your body is asking for, trust the quiet pull towards something truer.
And if you’d like to read a separate International Women’s Day feature: ‘The International Women’s Day Midlife Renaissance’ I’ve created for Kiransinghuk.com, you can find it here and a snippet of it below.
The International Women’s Day Midlife Renaissance: Influential Midlife Women Defining the Next Era
A collection of influential midlife women sharing the small, powerful shifts that hold them steady: the boundaries they now honour, the beliefs they’ve outgrown, the habits that support their nervous system, and the truths they wish every woman knew about this chapter.
Consider this your permission slip, and your mirror. Your next chapter doesn’t need to look like anyone else’s. And it certainly doesn’t need to be smaller.
Midlife isn’t your fading, it’s your golden age: the era where you stop shrinking, start choosing, and finally give yourself the life you’ve always deserved.
With love,
Kiran x




Awesome job! Just subscribed. So many of the women described my life .
Beautifully curated and so lovely seeing some familiar faces in here 🥰👏